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SUBCULTURE

Match Fit

It all starts with the Fred Perry Shirt.

But let’s take it right back to the begin…

JANUARY 2025

Absolutely Dedicated

TENNIS

The Sweatband: Fred Perry’s Wild-Card

How Fred’s humble idea for a sweatband launched an enduring British clothing brand.

JANUARY 2025

The Making of a Subcultural Classic

A leather biker jacket, a pair of flared trousers, a pique polo shirt. Certain pieces of clothing are picked up and repurposed, moving beyond their original intentions to become something more. While they may have originally been made for bikers or tennis players, they instead become subcultural icons, filled with meaning and associations far beyond those intended for them.

SUBCULTURE

Match Fit

We pay our respects to the tennis bomber

SUBCULTURE

Spotlight on: Piqué

Breathable for dancing, but built to stay neat, we trace the legacy of piqué

COMMUNITY

Black Friday, Our Way

We donated 10% of our net sales this Black Friday to our chosen community organisations.

DECEMBER 2024

Northern Soul

We've been documenting the northern soul scene, beloved by many Fred Perry fans. Just don't call it a comeback.

SUBCULTURE

100 Club Recommends - December

Our next playlist comes direct from the stage of our favourite red basement.

SUBCULTURE

Oasis

Some might say this is a playlist filled with some of the best songs of all time.

NOVEMBER 2024

Something of the night

The use of the colour black in street style exudes anti-establishment attitude.

SUBCULTURE

100 Club Recommends - October

Climb that tree. For our October playlist, we honour the 100 Club x The Cave Club. A Hallowe’en inspired forage into the darker realms of British Psychedelia compiled by The Horrors’ bassist Rhys Webb.

SUBCULTURE

Mutual Toleration: Nightclub Interior Design and Underground Spaces

For many, hometown nightclubs evoke hazy memories of garish furniture, cheap drinks, and sticky carpets. The state of its interior is often so evocative that it overshadows any memory of what music was actually played, the DJ or the programming.

SUBCULTURE

Get Ready

We explore London’s experimental scene with Talia and friends.

SUBCULTURE

A Brief History of Nightlife

We chart how nightlife has evolved from the ‘70s to the present day

SUBCULTURE

Shampain’s ‘Get Ready’ Playlist

Galway DJ, editor and TV host Shampain shares his night out traditions and the songs that soundtrack his getting ready rituals. 

SUBCULTURE

100 Club Recommends - July

The latest playlist courtesy of our friends over at The 100 Club is live now, and this month it's a summer selection that's made for those magic moments before a night out on holiday. 

SUBCULTURE

100 Club Recommends – August

A curated playlist to get you in the mood for Notting Hill Carnival by our resident DJ and Promoter, Gio One Stop. 100 Club approved. 

SUBCULTURE

Get Ready – Festival Edition

Festival memories, packing must-haves and journey soundtracks

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