Craig Green

Fred Perry x Craig Green

The Fred Perry Shirt: the uniform of the non-uniform. Always adopted – never forced – our absolute staple has long been the tie that binds subcultures and communities of individuals who are proudly the same, yet undeniably different. Craig Green’s continued exploration of communal dressing presents an instinctive bridge between both brands, with our shirt naturally becoming the ideal canvas for the development of a new creative uniform. A series of garments designed for doing.
Embracing industrial inspirations alongside concepts that are central to the very purpose of uniform – security, identity and belonging – this collaboration uncovers a more pragmatic space for the Fred Perry Shirt to occupy. A creative zone that leads us to meditate on the functionality of feelings and, conversely, the emotional aspects which are inseparable from a utilitarian design philosophy.