How Fred’s humble idea for a sweatband launched an enduring British clothing brand.
JANUARY 2025
The Making of a Subcultural Classic
A leather biker jacket, a pair of flared trousers, a pique polo shirt. Certain pieces of clothing are picked up and repurposed, moving beyond their original intentions to become something more. While they may have originally been made for bikers or tennis players, they instead become subcultural icons, filled with meaning and associations far beyond those intended for them.
SUBCULTURE
Match Fit
We pay our respects to the tennis bomber
SUBCULTURE
Spotlight on: Piqué
Breathable for dancing, but built to stay neat, we trace the legacy of piqué
COMMUNITY
Black Friday, Our Way
We donated 10% of our net sales this Black Friday to our chosen community organisations.
DECEMBER 2024
Northern Soul
We've been documenting the northern soul scene, beloved by many Fred Perry fans. Just don't call it a comeback.
SUBCULTURE
100 Club Recommends - December
Our next playlist comes direct from the stage of our favourite red basement.
SUBCULTURE
Oasis
Some might say this is a playlist filled with some of the best songs of all time.
NOVEMBER 2024
Something of the night
The use of the colour black in street style exudes anti-establishment attitude.
SUBCULTURE
100 Club Recommends - October
Climb that tree. For our October playlist, we honour the 100 Club x The Cave Club. A Hallowe’en inspired forage into the darker realms of British Psychedelia compiled by The Horrors’ bassist Rhys Webb.
SUBCULTURE
Mutual Toleration: Nightclub Interior Design and Underground Spaces
For many, hometown nightclubs evoke hazy memories of garish furniture, cheap drinks, and sticky carpets. The state of its interior is often so evocative that it overshadows any memory of what music was actually played, the DJ or the programming.
SUBCULTURE
Get Ready
We explore London’s experimental scene with Talia and friends.
SUBCULTURE
A Brief History of Nightlife
We chart how nightlife has evolved from the ‘70s to the present day
SUBCULTURE
Shampain’s ‘Get Ready’ Playlist
Galway DJ, editor and TV host Shampain shares his night out traditions and the songs that soundtrack his getting ready rituals.
SUBCULTURE
100 Club Recommends - July
The latest playlist courtesy of our friends over at The 100 Club is live now, and this month it's a summer selectionthat's made for those magic moments before a night out on holiday.
SUBCULTURE
100 Club Recommends – August
A curated playlist to get you in the mood for Notting Hill Carnival by our resident DJ and Promoter, Gio One Stop. 100 Club approved.
SUBCULTURE
Get Ready – Festival Edition
Festival memories, packing must-haves and journey soundtracks