SUBCULTURE

Match Fit

It all starts with the Fred Perry Shirt.

But let’s take it right back to the beginning – it all started with a man who never settled for second best.

Original since 1952, and we’re still living by the values that Fred himself set, on and off the court.

Raise your game with our edit of superior sportswear. We present our latest collection of pique, jersey, woven and knitwear pieces, embracing weightier fabrics and an elevated hand-feel inspired by luxurious tennis club leisurewear.

Designed with branding inspired by our 1970s catalogues, garments adopt a tight palette of very Fred Perry colours: Ecru and Oxblood, plus Tennis Blue and Label Green, which have been taken directly from back-neck labels of our 60s and 70s pieces.

Distinctly Fred Perry, the timeless ‘Chosen by Champions’ motif appears throughout, speaking to our tennis roots and the sporting achievements of our founder.

The Laurel Wreath remains a sign of excellence, and a celebration of a champion mind-set.

Watch the show and discover the new collection.