JANUARY 2025
Absolutely
Latest Stories
TENNIS
The Sweatband: Fred Perry’s Wild-Card
How Fred’s humble idea for a sweatband launched an enduring British clothing brand.
COMMUNITY
Our Black Friday Donation
We’re donating 10% of our net sales this Black Friday to our chosen community organisations.
JANUARY 2025
The Making of a Subcultural Classic
A leather biker jacket, a pair of flared trousers, a pique polo shirt. C…
DECEMBER 2024
Northern Soul
We've been documenting the northern soul scene, beloved by many Fred Perry fans. Just don'…
Tennis / An Honour From Fred Himself
Every Fred Perry shirt is signed off with the Laurel Wreath proudlyContinue Reading
embroidered onto its chest.
Black Champagne
NOVEMBER 2024
Something of the night
The use of the colour black in street style exudes anti-establishment attitude.
SUBCULTURE
Off the Record with Three London Creatives
Rooting through the record collections of three London creatives
SUBCULTURE
UKG – It’s a London Thing
A journey through the UK sounds of garage