My Fred Perry
Shirt Story

“Subculture is about finding a way that suits you and opening up your mind.”

Enkako, a film photographer from Shanghai captures the city’s subcultures, distorting the everyday through unique chemical filters.

“To me, the most authentic form of music can be found when it’s etched onto a vinyl record.”

Cookie, the founder of the Daily Vinyl record shop and Eating Music record label champions the original format.

“When comparing to instruments, I think Fred Perry is like a Les Paul guitar, giving out that classic vibe.”

Inspired by old Eric Clapton videos growing up, Chak makes artisan electric guitars from scratch.

“I don’t follow the trends. Classics will forever stay classic.”

Local Hong Kong tattooist, Yeeki Lo focuses on simple, clean lines and unique geometric patterns.

“In 1999, I bought my first Fred Perry M12. Suitable for both band practice and work.”

Hong Kong barbershop owner, Adam Chan sticks to sharp, timeless silhouettes through his work as well as his own personal style.