Introducing Fred Perry x Nicholas Daley
A mutual interest in the intertwining of contemporary culture and traditional craftsmanship brings Fred Perry and Nicholas Daley together to create a collection celebrating counterculture.
Both celebrate the various British subcultures which have existed in Britain, and simultaneously explore their intertwined connection with music and fashion. Together, our strong links between like-minded collaborators cross paths on many occasions.
The debut collection is based on the continuation of the SLYGO story, Nicholas' homage to his family's role in the emergence of the reggae sound system culture in Britain. SLYGO takes its name from Nicholas' father's DJ alias and draws direct inspiration from his parents' club night known as the Reggae Klub which ran from 1978-1982 in and around Scotland.
“It's the same way I look at a shoe or the Fred Perry track jacket, just looking at the skill and the craft of how it's made. It’s that craftsmanship element that I'm drawn to, whether it's music or the footwear or clothing.” - Nicholas Daley
Presenting acts such as ASWAD, Heptones and Misty in Roots amongst many more, Reggae Klub was one of the first reggae nights in Scotland, becoming a haven for people from minority communities. A key part of Nicholas' heritage, he shares his family history and uses his exploration as a backdrop for the collection to highlight the strong links between music and culture.
The collection is available online and in select Fred Perry shops from September 2019.
Mansur Brown wears Fred Perry x Nicholas Daley.