Mastermind

Fred Perry and MASTERMIND WORLD: the Laurel Wreath meets the Skull and Crossbones. Contrasting signs of two brands that have never shied away from doing things differently. In spite of superficial differences, the coming together of our age-old iconography speaks to the shared values that shape us: a celebration of nonconformity.
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    Mastermind World
    Logo Panel Fred Perry Shirt
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    Black

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    Mastermind World
    All-Over Skull Fred Perry Shirt
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    Black

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    Mastermind World
    Contrast Fred Perry Shirt
    Black
    Black

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Our latest collaborative capsule with the Japanese brand is an exploration of all things subculture, from the British countercultural moments that Fred Perry’s played its part in, all the way to MASTERMIND WORLD’s place in Tokyo’s Harajuku scene.

Furthermore, our continued partnership serves to recognise Fred Perry’s role as the first sporting brand to make waves in early streetwear circles. Three emphatic takes on the Fred Perry Shirt combine minimal styling and high-contrast brand signatures, with each piece making the same simple statement: we know what we are, and we’re proud of it.

Whether it’s positioned on a cut and sew panel, printed all over the garment or stitched more discreetly into the very fabric of the Fred Perry Shirt, MASTERMIND WORLD’s Skull and Crossbones is ubiquitous throughout the collection. A simple symbol that challenges notions of safety and sameness. An ever-present memento mori to remind us all that every moment matters.