A mutual interest in the intertwining of contemporary culture and traditional craftsmanship brings Fred Perry and Nicholas Daley together.
Both celebrate the various British subcultures which have existed in Britain, and simultaneously explore their intertwined connection with music and fashion. Together, our strong links between like-minded collaborators cross paths on many occasions.
Influential musicians including John Lydon, The Slits and The Clash have inspired the collection, as well as modern day talent such as Obongjayar and Young Fathers.