Jasmine Tuan

Introduce yourself
Hello, my name is Jasmine Tuan. I’m a creative brand consultant at Brandmama. I work with brands, spreading awareness of what they do or sell through social media, marketing, events and PR. Enhance overall branding design and communications, as well as users experiences, to increase foot traffic and sales, be it for a product, service, venue or event. I also advise businesses on how to save operation cost by introducing simple green practices and conducting training.

Currently, I’m also a zero waste advocate, working towards a zero-waste lifestyle. Besides giving talks sharing about my zero waste journey, I also commit to zero shopping this year, particularly fashion items. Trying to downsize my life to a 7kg duffle bag. Challenging for a self-proclaimed shopaholic, hoarder and collector. I enjoy hiking and volunteering at various NGOs on a weekly basis.

Describe your style in 3 words?
Simple, Boho, Rock.

What does the Fred Perry Shirt mean to you?
A smart looking punk.

What is the first song you played on repeat?
'I Can’t Get No Satisfaction' by PJ Harvey and Bjork – Live at the Brit Award 1994.

What is one record you would keep forever?
'The Dark Side Of The Moon' by Pink Floyd.

What is a song lyric that has inspired you?
Truth by Alexander Ebert /Edward Sharpe

What has been the best gig you've been to?
Too many!
Jakarta – Kula Shaker.
Summer Sonic – Ian Brown.
Sona Music Festival – Grace Jones.
Laneway Festival - Tame Impala.
Esplanade – Cibelle.
Secret Garden Music Festival – The Duke Spirit.
No Black Tie - Rachel Guerzo.
Romania – Are You Anywhere.