SUBCULTURE
Game, Set
and Match Fit
A declaration to Fred, written by John Joseph Holt. A manifesto for the maverick and an ode to absolute dedication on and off the court.
Game, Set
Latest Stories
APRIL 2025
Music Venue Trust: London
To be Match Fit is to be at the top of your game.
MARCH 2025
Match Fit: On Location
SUBCULTURE
Match Fit: Behind The Scenes
SUBCULTURE
Match Fit
It all starts with the Fred Perry Shirt.
But let’s take it right back to the begin…
JANUARY 2025
Absolutely Dedicated
Tennis / An Honour From Fred Himself
Every Fred Perry shirt is signed off with the Laurel Wreath proudlyContinue Reading
embroidered onto its chest.
Black Champagne
NOVEMBER 2024
Something of the night
The use of the colour black in street style exudes anti-establishment attitude.
SUBCULTURE
Off the Record with Three London Creatives
Rooting through the record collections of three London creatives
SUBCULTURE
UKG – It’s a London Thing
A journey through the UK sounds of garage